The debate around spending taxpayer money on branding is ongoing, but in a life where we all associate brands with trust, fun, and loyalty - would you want your level of local government to fall behind?
Dieter Rahm, a German industrial designer and academic explained good design as: “...innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to the last detail, environmentally friendly, and involves as little design as possible.”
Design, much like beauty and taste, is in the eye of the beholder. It is subjective to communities, traditions, cultures, historical context and ways of doing.
Design for governments, whether local, national or international, is not much different. It is a complex environment and quite literally holds the lives of thousands of people in its hands. Government website design within a governmental space is associated with the country or county and its people. It’s a glance at their ground values and is visually communicating its brand as a level of government.
Governmental branding may include colors associated with the town, county or country, a slogan or a summary of values. Essentially, branding is your image - whether a business or local government. The design establishes a direct correlation between the brand and its service. For example, thinking of a big yellow M - we all know what it means and what to expect.
The debate around spending taxpayer money on branding is ongoing, but in a life where we all associate brands with trust, fun, and loyalty - would you want your level of local government to fall behind?
Town Web, with 15 years of experience in government website design, knows all the ins and outs of governmental branding and design. With over 600 municipalities, in 40 states across the US, it’s not difficult to see that we get it right.
Town Web specializes in government website design with unlimited tech support (yes, you heard right!). Our white-glove service and affordable hosting make it possible for local government staff to do what they do best - serve their community! The websites are designed to be easy to use for government staff and residents and it comes with a website butler.
A Town Web website comes with functionalities specifically designed for local municipalities:
Together with all these functionalities, Town Web’s design department can help governments of all levels with their branding. By creating a logo, speaking to their values or characteristics, that can be used for their website, social media, letterheads, business cards, village office door decals and city vehicles.
The beauty is, that a customary logo design is an optional extra and can be commissioned at any time. The process includes a consultation with the Town Web design team to understand the city/town or village, its people and traditions and the key elements that need to be communicated through this design.
Here are some custom logo designs that we’ve done for municipalities:
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Branding and design are tricky, at the best of times, but especially when taking into consideration the longevity it should exhibit while capturing the essence of a village, town or city. Town Web makes this an easy and stress-free process.
Contact us now to find out more.
